DataOne Adds Massachusetts Data to Cross-Sell Reports

DataOne Software has added Massachusetts vehicle registration and sales data to its Cross-Sell Reports market intelligence solutions for auto dealers. The addition expands Cross-Sell Reports’ coverage to 40 states. On average, over 3.8 million vehicle transactions are processed monthly for inclusion in Cross-Sell Reports. The service covers new and used dealer transactions across 40 states, sourced from official state DMV records.

Local Market Visibility

Cross-Sell Reports and its Cross-Sell Interactive web interface are designed to give dealers insight into local market trends. Each subscription is configured to a dealer’s market area, with analysis by dealership, make and model, ZIP code-level heat mapping, inventory trend analysis and interactive drill-down reporting.

David Wall, DataOne head of Cross-Sell Reports, said:

“As of today, Massachusetts dealers can now access a current, accurate view of new and used vehicle transactions within their market area. Localized data, in easy-to-interpret views, are an incredible advantage to dealers who want to spot trends early and make decisions based on accurate market intelligence. We are thrilled to be bringing this capability not only to Massachusetts dealers but also to dealerships in other New England states whose target markets cross into Massachusetts.”

Expanded State Coverage

The Massachusetts addition follows recent coverage expansions in Mississippi, Kansas and Georgia. DataOne welcomed the Cross-Sell brand earlier this year and has since accelerated its work to broaden state coverage of vehicle registration and sales data.

Jake Maki, DataOne President, said:

“We know dealers trust Cross-Sell Reports for critical market insight, and for those insights to be delivered with industry-leading speed and timeliness. With the addition of Massachusetts state coverage, we continue to expand our coverage providing more dealers with the most immediate, accurate market intelligence available.”

Data Delivery Options

Alongside Cross-Sell Reports and Cross-Sell Interactive, DataOne offers vehicle registration and sales data for licensing through an API or FTP data feed. Coverage can be configured by state or region for customers integrating the information into their own platforms.

Jake Maki, DataOne President, said:

“Our goal is to make DataOne the most accurate and comprehensive source of vehicle registration and sales data, however customers choose to use it. For a dealer, that might be a Cross-Sell Interactive dashboard tuned to their local market. For other customers looking to license the data, it might be multi-state data integrated directly into their own platforms. Every new state we add makes both more valuable.”