Planters Opens Applications for 2027 Peanutters
PLANTERS® Peanutter applications are open until 1 November 2026 for three graduates to travel the US in the NUTmobile from June 2027.
PLANTERS® is recruiting three college graduates to become Peanutters, travelling across the United States in its 26-foot-long NUTmobile from June 2027. Applications are open until 1 November 2026 and require a résumé plus a short creative video. The full-time roles combine driving the distinctive vehicle with social media content creation, media engagement and event delivery. The latest recruitment round extends a year-round experiential marketing programme built around the giant peanut on wheels.
A Road Based Marketing Role
Peanutters plan and execute hundreds of events and stops, connect with local and national media, and meet brand fans at sporting events, festivals, college campuses and community gatherings. The brand is seeking applicants who are engaging storytellers, confident communicators and capable social content creators, with creativity and humour encouraged as part of the application.
The 2026 class travelled to 41 states, logged more than 30,000 miles and met more than 160,000 people. Successful applicants will receive an annual salary, full-time benefits, and meal and travel stipends while gaining experience across marketing, public relations, content creation and communication.
Applications Open Until November
Graduates interested in the role can apply through BeAPeanutter.com until 1 November 2026. The three selected Peanutters will begin travelling in June 2027, representing the brand across the country for the year-long programme.
Peanutter Applications.
Patrick Horbas, director of marketing for the PLANTERS® brand, said:
“The Peanutters have an incredible opportunity to take the brand on the road while gaining experiences they'll remember long after the job is over. They get to travel, meet people from all over, experience some unique events and make connections along the way. It's a chance to step outside their everyday routine, have some fun and be part of something that's unlike any other job.”
Pathways Beyond The Road
The Peanutter programme offers participants an unusual entry point into brand marketing, pairing national travel with direct event, media and social content responsibilities. At the end of the journey, Peanutters are encouraged to apply for full-time roles at Hormel Foods, which has owned the PLANTERS® brand since 2021.
