Anchor Oral Care Names Jos Buttler Middle East Ambassador

Anchor Oral Care, part of Anchor Consumer Products, has appointed England cricketer and World Cup-winning captain Jos Buttler as its brand ambassador in the Middle East. The multi-year partnership is intended to deepen the brand’s connection with consumers and families across the region. It also brings greater visibility to Anchor’s 100% Vegetarian and 100% Vegan oral-care portfolio. Buttler’s agreement with Anchor spans the UK, India, Nepal and the Middle East.

Regional Brand Partnership

The appointment marks Anchor Oral Care’s first international face, as the company builds on more than two decades of presence in the Middle East. The brand offers toothpaste and toothbrushes designed for consumers and families, and operates across more than 30 countries internationally.

Karan Shah, Director at Anchor Consumer Products, said:

“The Middle East is an important market for Anchor's international growth. Jos Buttler brings global stature, leadership and sporting excellence to Anchor Oral Care, helping us strengthen our connection with consumers across the region. We are delighted to welcome him as our first international face for Anchor Oral Care.”

Focus On Oral Hygiene

Anchor’s Middle East range includes 100% Vegetarian and 100% Vegan offerings. The partnership places Buttler alongside the brand’s efforts to encourage healthy oral hygiene habits across the region’s multi-lingual and diverse consumer base.

Jos Buttler, Brand Ambassador at Anchor Oral Care, said:

“I am delighted to partner with Anchor Oral Care, a brand that stands for trust, quality, and everyday confidence. Oral care is an important part of personal well-being, and I am excited to support Anchor's mission of encouraging healthy oral hygiene habits among consumers, across the multi-lingual, diverse world of Middle East.”

International Growth Plans

For Anchor Oral Care, the partnership links a recognised international sports figure with its established Middle East business and wider expansion across key markets. The company is continuing to build its international footprint while seeking deeper consumer connections in the regions where it operates.