KeyBank Extends Colorado Avalanche Partnership
KeyBank Colorado Avalanche partnership renewal gives the bank official retail bank status and introduces the KeyBank Ice Deck.
KeyBank has renewed its partnership with Kroenke Sports & Entertainment for three years and become the exclusive Official Retail Bank Partner of the Colorado Avalanche. The bank, which has more than 50 branches in Colorado, will take naming rights for the KeyBank Ice Deck at Ball Arena. The agreement also introduces the KeyBank Small Business Spotlight programme for Colorado-based businesses. KeyBank’s branding will appear at centre ice and in Ball Arena’s Grand Atrium.
Expanded Fan Experience
The KeyBank Ice Deck is an all-inclusive premium seating area on the glass, with eight tickets in the corner of the Avalanche’s attack-twice side. KeyBank will also present the next three regular-season home openers and the annual Avalanche Alumni Game at the University of Denver.
Chris Picardi, KeyBank Colorado Market President at KeyBank, said:
“KeyBank is proud to return as the Official Retail Bank of the Colorado Avalanche, building on a relationship that dates back to the team's first puck drop 30 years ago. For three decades, we've been honored to serve Colorado families, businesses and communities while sharing in the excitement and pride Avs hockey brings to our state. This partnership reflects our deep roots in Colorado and our ongoing commitment to investing in the places where we live and work. We are excited to begin this next chapter with the Avalanche and look forward to all we can accomplish together.”
Small Business Spotlight
The KeyBank Small Business Spotlight will highlight Colorado businesses through segments on Altitude Sports television and radio, digital media, and in-game elements at Ball Arena. KeyBank has been an original partner since the franchise arrived in Denver in 1995, spanning more than 1,428 wins and three Stanley Cup Championships.
Lacy Ekert, Chief Commercial Officer at Kroenke Sports & Entertainment, said:
“KeyBank has been an exceptional partner of the Colorado Avalanche, sharing our commitment to excellence, innovation, and making a meaningful impact throughout our community. As we continue this longstanding relationship, we are excited to build on the strong foundation we've created together and deliver memorable experiences for our fans while supporting initiatives that strengthen Colorado. We are proud to extend and expand our partnership with KeyBank and look forward to the continued success we will achieve together.”
Premium Seating At Ball Arena
Seats in the KeyBank Ice Deck are available through AvalanchePremium.com.
