LUXE Bidet Takes Toilet Paper Breakup Campaign to Bars

LUXE Bidet brought its “Break Up With Toilet Paper” campaign to bars in New York and Southern California throughout September. The San Diego-based bidet brand used posters, coasters and bathroom displays to encourage consumers to switch from wiping to washing. The activity arrived as a 50% US tariff on Canadian wood pulp and a 25% Canadian duty on American toilet paper have prompted projections that premium tissue manufacturing costs could rise by as much as 20%. Campaign materials also directed consumers towards a 20% discount on a LUXE Bidet.

A Barroom Breakup

Posters appeared above urinals and inside bathroom stalls, using a rotary phone and a toilet paper roll to portray a breakup call. Another creative placed toilet paper at a divorce lawyer’s conference table with its own set of papers.

Coasters carried the campaign into nightlife venues. One read, “Dear toilet paper, consider this your final flush,” while another used a scratch-and-sniff peach to promote washing with water.

Making Washing Accessible

Every poster and coaster led consumers to a discount on the NEO 185 PLUS, a non-electric bidet attachment. The product includes LUXE Bidet’s patented Slide-In Installation, EZ-Lift Hinges and 360° Self-Clean Mode.

The brand said no plumber or electricity is required. Founded in 2008, LUXE Bidet produces affordable, easy-to-install bidet attachments designed to make washing with water simple and accessible.

A Timely Consumer Message

LUXE Bidet is positioning the campaign around renewed pressure on toilet paper prices. The brand pointed to the consumer shift seen during pandemic-era shortages in 2020, when more Americans tried bidets for the first time.